DHL
Change never stops

The objective
DHL have always been a frontrunner in making logistics more sustainable but communicating these efforts has been varied in approach and piecemeal.
They needed to have a vehicle that gave every employee a shared understanding of what the Group was doing and ensure that all external communications presented the same story.

The idea
Working closely with the client sustainability team, we created a single narrative, supporting facts and case studies that could give every employee a clear understanding of what the Group had achieved in the past, is doing in the present, and committed to achieve in the future. In parallel, working with an internal team, we ensured this narrative had the full support of senior stakeholders including the DHL Group CEO so it would be seen as the definitive sustainability narrative for all 600,000 employees across the world.