DHL
Global Strategy 2030

The challenge
DGF had been simplifying a lot of their processes and growing new and profitable areas of the business. Upon this solid foundation, they were looking to grow their EBIT and become ‘Undisputed market leader by 2030’. This new strategy was going help direct and empower everyone to do this. They were looking to deliver a sophisticated approach under a simplified banner: ‘Simplify’ across all of the comms items.

The Idea
In order to bring strategy to life we created a narrative and visual framework that captured the core theme of “SIMPLIFY”. We then told the story through this simple and iconic creative expression.