Thales
The Wonderful World of STEM

The challenge
There’s a massive deficit of kids studying STEM subjects in the UK. Thales wanted our help in trying to turn that around. To let school kids know that studying STEM is not only important, but incredibly fun too.

The idea
We wanted kids to see that by studying STEM they can create the world around us. They can do anything. Make anything. And be anything. All while having a good time. To get this idea across, we created Raybot and Faybot. Two friendly, adventurous, ever-curious robots who conduct simple experiments that reveal everyday wonders. And who invite kids to join in the fun and see for themselves all the things that STEM can do.

In the end, we created a presentation for kids in school, exhibition collateral, a brochure packed with great insights about STEM and lots of experiments, a fun quiz game and more.